A brand identity redesign for IRCTC, the digital interface connecting millions of Indian Railways passengers to ticketing, catering, and travel services daily. The existing mark relied on a generic tech-blue and a typeface with no visual connection to Indian Railways — signaling "digital" without signaling "railway." The redesign incorporates a track-inspired linear structure and the mark was rebuilt with consistent stroke weights for legibility at small scale across apps, tickets, and signage. The color system was revised to a primary blue and yellow accent drawn from Indian train livery and platform wayfinding, paired with Hanken Grotesk for a more contemporary, legible typographic voice. A supporting grid pattern, built from the logo's own track lines, extends the mark into a flexible background system for collateral. The identity was then applied across a full brand system — train exteriors, station signage, digital displays, food packaging, uniforms, stationery, the app and ticketing interface, and merchandise — with a motion piece animating the mark's construction and extending the same line-based language into an advertisement telling the story of IRCTC.

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Problem solved: The prior identity used generic tech visual language disconnected from the railway sector it represents. The redesign grounds the brand in color, structure, and typography native to Indian rail travel while improving legibility and scalability across digital touchpoints.

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Role: Research, brand identity design, typography, systems design, motion design — sole designer.